Select the links below for examples of copywriting, editing, and marketing projects I have carried out for various clients and past employers over the years.
Please note: This content selection is quite limited, as I cannot share most of what I’ve worked on due to potential copyright/ip infringements and NDAs. Also, some text below has been redacted for client privacy.
(And no, I am not some kind of spy… Just respectful of client and employer data. 😉)
Document content review
Courseware edit/QC suggestions for L&D-focused content:
Suggested edits
Source document (un-edited)
Document content review
Content suggestions for an e-learning participant pack, with rough markup:
Source document (with suggested edits)
Blog editing
Edits from a full interview transcript for a Medium article for a startup client:
Courseware creation and editing
Editing ELT (English Language Training) content using Avallain Author software. Creating LOs (Learning Objects) for online learning pathways:
‘How-To’ Guides
Basic ‘Beginners on Twitter’ instruction manual for internal staff:
View written document here
(Note: Written for staff very unfamiliar with the service, in the days long before Twitter was common practice!)
Social Media Templates/Brand Consistency Documents
Example template generated for social media and email replies:
Distilled Marketing Documents (One-Pagers)
Basic one-pagers after a SWOT analysis for a small-scale client who was marketing a documentary:
Distilled Marketing Documents (Brand-focused)
Brand image analysis (using data and personas) for a retail-focused client:
